This will vary from website to website, but here’s some general advice.
- Sometimes viewing the site “as” someone else can help. Look at the website as if you were a booking agent or a new fan, and ask yourself whether you’re getting what you would need as that person. If the answer is no, think about how you can re-organise things, or what you need to add to turn that no into a yes.
- Consider what you want to achieve with the website, and make sure that whatever you want people to do/see when they are there is right there for them.
- Design wise, making sure you have some good quality photography, a limited number of fonts (no more than 2 or 3 as a general rule), and a colour scheme that is easy to read / looks appealing, are always recommended.
- Think about what can be simplified, too - ensure that you’re not overwhelming people with too much on the homepage, and that your navigation is easy to find and takes people where they want to go. That is often one of the things that jumps out as a problem with many indie artist websites.
If in doubt, ask others for feedback and see what comes up more than once - that can often be a good guide as to what should be changed or updated!
Ross Barber-Smith is the owner of Electric Kiwi, which serves the needs of musicians and music businesses looking to stand out in the crowded marketplace that is today’s music industry.
their clients range from up-and-coming independent artists to established artists appearing in both hit television shows and Hollywood movies. We even work with management companies representing American Idol winners and artists with Billboard #1 hits.