This will vary depending on who is visiting. For example, a venue or promoter will be looking for something different than a fan.
Regardless of who is visiting, it’s important that they are able to find what they are looking for easily. For that reason, clear navigation is really important - don’t make people have to hunt around for what they are looking for.
I think that the most important things that people should be able to find are:
- Your music - people who aren’t already familiar with how you sound (and this could be anyone from managers, venues, booking agents, press etc) will want to be able to hear your music before they make any decisions on working together. Make sure this is easy to find!
- A bio - again, for people who aren’t too familiar with you, this is really important - and especially for press / new fans who want to get to know you better.
- Contact information - I can’t tell you how many times I’ve visited an artist’s website, but not been able to get in touch with them.
If you don’t have a way for people to get in touch, you risk missing out on some great opportunities.
Ross Barber-Smith is the owner of Electric Kiwi, which serves the needs of musicians and music businesses looking to stand out in the crowded marketplace that is today’s music industry.
their clients range from up-and-coming independent artists to established artists appearing in both hit television shows and Hollywood movies. We even work with management companies representing American Idol winners and artists with Billboard #1 hits.