Andrew Apanov's Profile photo'
Andrew Apanov,
Andrew Apanov, the "Musician's Web Keeper," is the founder of Dotted Music, a music industry blog and digital marketing agency for music brands. He's also the creator of a growth training and community platform for artists called WeSpin, and the host of the Music Growth Talks podcast. Andrew has been in the music business for over a decade, as editor-in-chief of Ultimate Guitar, live events promoter, drum & bass DJ, consultant, and speaker.r-in-chief of Ultimate Guitar, live events promoter, drum & bass DJ, consultant, blogger, and speaker.
Location: Wroclaw, Poland Website: Followed by 1 people

Andrew Apanov

1 year ago

Congrats! Remember that it's just the beginning though, continue preparing your brand for being revealed to the public. It doesn't have to be too overwhelming, take care of the essentials: decide on your artist name, secure social media handles and a domain name (which can redirect to a social media profile of yours at first), arrange either graphics or photos for your socials (or both), start posting regularly on a few platforms you like the most, e.g. Instagram and Facebook. Start building your presence online even before your music is available publicly.

Speaking of the music, I would recommend getting early feedback on your demos, and Audiokite, now a part of ReverbNation, is a great place to do that. When ordering a report for a song, specify it's a demo, so the listeners don't judge the production quality. US-based music listeners will provide feedback to your song, or songs, which may be very helpful at this stage of your career. You can try Fluence, as well, as there is a lot of music critics and producers who will provide feedback to your recordings for an affordable fee.

If you don't have any existing contacts in the industry, I recommend self-releasing your first single, or the whole album or EP. The label you may find now may not be much help, and more influential labels will almost certainly not be accessible yet, no matter how good the music is, unfortunately.


Andrew Apanov is the founder of Dotted Music, a music promotion blog and digital marketing agency, and a growth training and community platform WeSpin for indie musicians. He is running a music industry podcast Music Growth Talks offering actionable advice. Follow Andrew on Twitter.

This will help us send you the answers and connect the question with the right experts!


Ask a specific question.
Be brief and to the point.
Stay focused on a single Tag.
Write as you would talk with another human being.